Pink Is the New Kindness is an interactive front end website which aim is t provide resources for users on how they can best support themselves, their friends and family, and the wider community, who have been affected by Breast cancer to ultimately raise awareness. It contains a collection of external resources for each of these three parts (individual, friends/family, world) so the user can easily find information depending on their personal needs and circumstances. There are also real-life user stories shared from the community and a form that allows a user to submit and share their own personal experiences with Breast Cancer.